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Things More Important Than Money by J. Rohn
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When starting any enterprise or business, whether it is
full-time or part-time, we all know the value of having plenty of capital
(money). But I bet we both know or at least have heard of people who started
with no capital who went on to make fortunes. How? You may ask.
Well, I believe there are actually some things that are more valuable than
capital that can lead to your entrepreneurial success. Let me give you the
list.
1. Time.
Time is more valuable than capital. The time you set aside not to be wasted,
not to be given away. Time you set aside to invest in an enterprise that
brings value to the marketplace with the hope of making a profit. Now we have
capital time.
How valuable is time? Time properly invested is worth a fortune. Time wasted
can be devastation. Time invested can perform miracles, so you invest your
time.
2. Desperation.
I have a friend Lydia, whose first major investment in her new enterprise was
desperation. She said, "My kids are hungry, I gotta make this work. If
this doesn't work, what will I do?" So she invested $1 in her enterprise
selling a product she believed in. The $1 was to buy a few fliers so she could
make a sale at retail, collect the money and then buy the product wholesale to
deliver back to the customer.
My friend Bill Bailey went to Chicago as a teenager after he got out of high
school. And the first job he got was as a night janitor. Someone said,
"Bill, why would you settle for night janitor?" He said,
"Malnutrition." You work at whatever you can possibly get when you
get hungry. You go to work somewhere -- night janitor, it doesn't matter where
it is. Years later, now Bill is a recipient of the Horatio Alger award, rich
and powerful and one of the great examples of lifestyle that I know. But, his
first job -- night janitor. Desperation can be a powerful incentive. When you
say - I must.
3. Determination.
Determination says I will. First Lydia said, "I must find a
customer." Desperation. Second, she said, "I will find someone
before this first day is over." Sure enough, she found someone. She said,
"If it works once, it will work again." But then the next person
said, "No." Now what must you invest?
4. Courage.
Courage is more valuable than capital. If you've only got $1 and a lot of
courage, I'm telling you, you've got a good future ahead of you. Courage in
spite of the circumstances. Humans can do the most incredible things no matter
what happens. Haven't we heard the stories? There are some recent ones from
Kosovo that are some of the most classic, unbelievable stories of being in the
depths of hell and finally making it out. It's humans. You can't sell humans
short. Courage in spite of, not because of, but in spite of. Now once Lydia
has made 3 or 4 sales and gotten going, here's what now takes over.
5. Ambition.
"Wow! If I can sell 3, I can sell 33. If I can sell 33, I can sell
103." Wow. Lydia is now dazzled by her own dreams of the future.
6. Faith.
Now she begins to believe she's got a good product. This is probably a good
company. And she then starts to believe in herself. Lydia, single mother, 2
kids, no job. "My gosh, I'm going to pull it off!" Her self-esteem
starts to soar. These are investments that are unmatched. Money can't touch
it. What if you had a million dollars and no faith? You'd be poor. You
wouldn't be rich. Now here is the next one, the reason why she's a millionaire
today.
7. Ingenuity.
Putting your brains to work. Probably up until now, you've put about 1/10 of
your brainpower to work. What if you employed the other 9/10? You can't
believe what can happen. Humans can come up with the most intriguing things to
do. Ingenuity. What's ingenuity worth? A fortune. It is more valuable than
money. All you need is a $1 and plenty of ingenuity. Figuring out a way to
make it work, make it work, make it work.
8. Heart and Soul.
What is a substitute for heart and soul? It's not money. Money can't buy heart
and soul. Heart and soul is more valuable than a million dollars. A million
dollars without heart and soul, you have no life. You are ineffective. But,
heart and soul is like the unseen magic that moves people, moves people to
buy, moves people to make decisions, moves people to act, moves people to
respond.
9. Personality.
You've just got to spruce up and sharpen up your own personality. You've got
plenty of personality. Just get it developed to where it is effective every
day, it's effective no matter who you talk to - whether it is a child or
whether it is a business person - whether it is a rich person or a poor
person. A unique personality that is at home anywhere. One of my mentors, Bill
Bailey, taught me, "You've got to learn to be just as comfortable, Mr.
Rohn, whether it is in a little shack in Kentucky having a beer and watching
the fights with Winfred, my old friend or in a Georgian mansion in Washington,
DC as the Senator's guest." Move with ease whether it is with the rich or
whether it is with the poor. And it makes no difference to you who is rich or
who is poor. A chance to have a unique relationship with whomever. The kind of
personality that's comfortable. The kind of personality that's not bent out of
shape.
And lastly, let's not forget charisma and sophistication. Charisma with a
touch of humility. This entire list is more valuable than money. With one
dollar and the list I just gave you, the world is yours. It belongs to you,
whatever piece of it you desire whatever development you wish for your life.
I've given you the secret. Capital. The kind of capital that is more valuable
than money and that can secure your future and fortune. Remember that you lack
not the resources.
